What is the most suitable e-commerce platform for your brand? Our business contacts include potential-customers, distributors, sources of finance or investment, technology partners and other intermediaries. With around 632 million internet users, China is the fastest-growing and largest e-commerce market in the world. Take advantage of Canada’s free-trade agreements, foreign investment agreements, WTO agreements, and more. Conversion rate specialists Smarter Click market development director Henry Boyson said: “Chinese e-commerce has seen a massive boom in recent years due, in no small part, to the massively successful and now globally recognised Singles’ Day. To explain this growth, most analysts point to three factors: 1. This year alone, the company has partnered with Italian fashion house Prada Group to open an authorised flagship store on its platform, introduced a new supply chain innovation initiative as part of its Retail as a Service strategy and is using artificial intelligence (AI) driven retail solutions to enhance health technology company Philips’ flagship store performance. To acquire access to mobile users, mobile e-commerce retailers have established partnerships with key internet players to increase their traffic. GlobalData's TMT Themes 2021 Report tells you everything you need to know about disruptive tech themes and which companies are best placed to help you digitally transform your business. According to an analysis by eMarketer,10as much as 40% of local online consumers now purchase goods from abroad. Government policies regulating the marketplace are dense, complicated and prone to change without notice. If you look at the United States, if you take all the dollars that are spent on retail and ask what proportion of that is in e-commerce, it’s roughly 12%. Emarketer reports that in 2018 Q1 2017 reports that Chinese national online retail sales of goods and services reached 1.4 trillion. Rapid urbanization 2. As the project lead to develop this China e-commerce guidebook, the Consulate General of Canada in Shanghai would like to thank Agriculture and Agri-Food Canada as well as Trade Commissioners at the Embassy in Beijing, the Consulates in Guangzhou and Chongqing for their contributions to both the 2016 and 2017 editions. “The personalisation of the customer journey can also help to explain why Singles’ Day is so successful and how it eclipses Black Friday and Cyber Monday in the West. This not only improves profit margins for retailers but can enhance the speed of deliveries and reduce their carbon footprint. Canada’s high quality goods and services are in demand. Already the world’s largest, China’s e-commerce market has grown by 50% per year since 2011, and is expected to be worth USD$1 trillion by 2019. A powerhouse in convenience and personalisation, the People’s Republic of China is dominating the e-commerce market with big players such as JD.com and Alibaba. If you require a plug-in or a third-party software to view this file, please visit the alternative formats section of our help page. JD.com also believes that the retail of the future is all about continuing the retailer-to-customer relationship after purchase and that the sector will see innovative collaborations between retailers and brands. In 2017, Chinese consumers spent more than $750bn online – more than the UK and US combined. Exponential increases in production and consumption That confluence has given birth to over 772 million online users and 533 million online shoppers across the country. Number of online shoppers in China from 2006 to 2017 (in millions): Naturally, large-scale socio-economic trends have their place. For nearly a decade, China's B2B market was ruled by the e-commerce conglomerate Alibaba. The … The rapid expansion of e-commerce in China has grabbed headlines around the world and reshaped the business landscape for both foreign and domestic firms. Mobile e-commerce benefits from partnerships with internet giants China saw a rapid development of mobile communication through the WeChat app and social platform Weibo over the review period. While retail sales in China sputter in the face of economic and geopolitical challenges, ecommerce continues to thrive. At the same time, E-Commerce infrastructure has substantially improved in recent years & sales potential appears limitless, however the market remains challenging due to its unique local characteristics. In 2008, the Group launched its Singles’ Day marketing plan, in conjunction with the nation’s holiday of the same name, via its business-to-consumer online retailer Tmall. PricewaterhouseCoopers comments that pure e-Commerce, practically, does not exist in China. However, China's e-Commerce does exist, but it is a world away from the smooth and real-time transactions experienced in Internet advanced countries (Hennock, 2002; Martinsons, 2002). It is my hope that this guide will be useful for any Canadian business wanting a better understanding of e-commerce in China, and the opportunities that this online marketplace presents. We use cookies to ensure that we give you the best experience on our website. Founded in 1999, the five billion U.S. dollar company is currently the largest public company in China. Delivered by the Trade Commissioner Service (TCS) of Global Affairs Canada, in partnership with the National Research Council Industrial Research Assistance Program (NRC-IRAP), CanExport is one of the building blocks of the government’s export strategy. On the one hand, China is promoting the cross-border e-commerce channel and lowering tax rate; on the other hand, China is imposing a lot more regulations on the technical integration and data transparency. Through smart consolidation of delivery partners for different retailers, brands are able to ‘share’ some of the core delivery costs. RMB. In 2016, China’s e-commerce transactions accounted for US$2 I recently had the pleasure of conducting a six-day visit to China. We can help you: Led by our Consulate General in Shanghai, the e-commerce team is dedicated to keeping up with the latest policies, trends and developments of China’s fast moving e-commerce landscape, to help you stay ahead of the curve. For specific questions, the TCS in China can be contacted at InfocentreChina@ international.gc.ca. “There is a much higher degree of personalisation in Chinese online retail when compared to the West, where customers are expected to search for and purchase individual products themselves. Retail Insight Network takes a look at the current and future state of e-commerce in China and what Western countries can do to mimic its success. Retail sales in China … That is plus 27% year over year and a quarter of China’s total retail sales volume. E-commerce market in China – predictions . Published: July 2013. Access guides, information and other resources to learn about doing business in international markets. With its expert market knowledge, local contacts and on-the-ground support throughout 15 points of service in China, the Canadian Trade Commissioner Service is eager to help our SMEs navigate this marketplace and make informed business decisions. This involves using increasingly innovative tech to make deliveries more transparent and flexible, such as Inflight tools that allow customers to alter their preferences mid-delivery. James added: “Reducing the cost of delivery and returns has become a holy grail for online retailers around the world, and we have a lot to learn from how China is succeeding in this regard. Our knowledge comes from helping thousands of companies each year tackle concrete problems and pursue opportunities in foreign markets. Fortune Global 500 company Jingdong (JD.com) has continued to grow within China’s e-commerce market with its multiple retail acquisitions, and retail tech and supply chain innovations. China’s $1.94 trillion e-commerce is the largest in the world, and more than three times that of the number two U.S. market, according to a newly released eMarketer report.And the rise of New Retail there, which blends the best of online and offline commerce to drive higher levels of engagement between brands and consumers, is inspiring innovations in retail across the globe, eMarketer noted. By the end of 2015 it has also overtaken US and EU in actual online revenues. Comprehensive parcel tracking is a primary feature of our new international outbound service which recently launched.”, 7 October 2019 (Last Updated February 4th, 2020 06:24). Apply for financial support, or take part in programs that help innovative or growth-oriented firms, and underrepresented groups. According to the projections, by 2020 e-commerce market in China will be bigger than American, British, Japanese, German and French e-commerce markets combined. General regulation of e-commerce in China – FAQs . “As a result of this, suggested products and adverts are easier to access with just one click, in China, when browsing the web because of the integrated online platforms, where the same activity would take much longer in the UK. A deeper relationship between our two countries will unlock the untapped potential in our commercial ties, grow the prosperity of our middle class, and create new opportunities for Canadian businesses of all sizes. The company initially started by offering trading and lifestyle services; according to Alibaba Cloud EMEA business president Yeming Wang, and is responsible for 55.9% of China’s retail e-commerce sales in 2019. Millions of Chinese are now purchasing foreign products, including those in developing regions, which were unavailable even just a few years ago. Get access to export-related information and join our mailing list. What are the most used e-commerce platforms in China? E-Commerce is in its heyday in China, representing approximately 35% of the overall retail market, it is a global leader. The most used e-commerce platforms in China in 2020 are: Taobao; Tmall and Tmall B2D; JD.com; Little Red Book (Xiaohongshu) Suning; Kaola; Pinduoduo; But let’s get to know them in detail. 21 GMV of China's import e-commerce market 2013-2021 22 Popularity of cross-border e-commerce platforms in China 2017 23 Share of products bought on cross-border e-commerce sites in China 2017-2018, by type 24 Share of online shoppers who purchase domestically and cross-border China 2018 E-commerce consumer demographics China: Revenue in the eCommerce market is projected to reach US$1,117,204m in 2020. The rapid expansion of e-commerce in China has grabbed headlines around the world and reshaped the business landscape for both foreign and domestic firms. This boundless retail concept would see the merging of content commerce, social commerce and AI, to produce shopping experiences that would seamlessly join the online and offline. The Canadian Trade Commissioner Service (‘TCS’ www.tradecommissioner.gc.ca) with its network of resources in China, including a dedicated team focusing on e-commerce, is available to Canadian companies interested in learning more about the topics presented in this guidebook. The number of e-commerce users in China rose by 100 million compared with last year, and the number of stores on major online retail platforms went up 3.8 percent year on year, according to the Ministry of Commerce (MOC). If you continue to use this site we will assume that you are happy with it. Canadian companies must recognize that the Chinese e-commerce market is extremely competitive, and merely getting listed on a Chinese marketplace is not enough to succeed. The company also forecast Chinese retail e-commerce sales to maintain its strong growth through to the end of its forecast in 2023. Successful market entry requires a well thought-out business model and the ongoing commitment of resources, both financial and managerial, to ensure products are branded and marketed effectively for a Chinese audience, and sold at a profit. As Minister of International Trade, I am pleased to present the 2017 edition of An Introduction to E-commerce in China. Chinese customers are spoilt for choice when it comes to delivery options and have a vast menu of preferences they’re able to define – from fast deliveries with tight, time-definable windows for the latest must-have tech products, through to slow but economical postal services for basic purchases. However… A comprehensive relationship with China is a priority for the Government of Canada. China is the world's largest E-Commerce market by transaction value. Aldi market share in the UK – Growth of the grocer. The CanExport program is a five-year, $50-million Government of Canada program launched in January 2016 that provides direct financial assistance to small and medium-sized businesses (SMEs) registered in Canada that are seeking to develop new export opportunities and markets, especially high-growth emerging markets. Retail e-commerce sales in China is accounted for more than half of the global retail e-commerce sales. 2. e-Commerce in China. The Singles’ Day was later rebranded as the ‘11.11 Global Shopping Festival,’ expanding into a large-scale retail event. Demand is strongest in areas such as high quality foods, natural alternatives to artificial products, cosmetics, and healthcare products. In 2016, the festival hosted a ‘See Now Buy Now’ fashion show, which enabled consumers to shop runway looks in real-time with one click of their smartphone. To help you grasp the volumes and the competition in the Chinese e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in China in 2020 and their estimated monthly traffic … Agriculture and ag-food companies looking for export are eligible to apply through Agriculture and Agri-Food Canada’sAgrimarketing program. A key factor behind China's e-commerce boom is the extensive digital payment infrastructure led by Alibaba's Ant and Tencent's WeChat. To get a full copy of the guide, contact the E-Commerce team in China. Canadian companies looking to export to China should consider the opportunities the country’s online commerce sector presents. Specialising in customer conversion, we [Smarter Click] do notice that conversion rates tend to go up when the shopping experience feels as if it’s been tailored to consumers.”. As such, China’s e commerce sector is more than three times the size of the US market, which ranks second. For Canadian exporters, selling online in China can be as simple as shipping directly from Canada to the consumer, or via engaging one of several 3rd party service providers who can facilitate the entire logistics process, including customs, branding, marketing and payment. Despite domestic economic challenges, Chinese consumers particularly the emerging middle class are spending more than ever before in online marketplaces. The Group was founded by Jack Ma, who stepped down from his position of chair during the recent milestone. Concerns over the protection of intellectual property are valid and must be managed appropriately. Let us help assess your potential in specific markets, connect you with qualified contacts, or solve a market access problem. And for 2019, it is responsible for 16.7% of China’s retail e-commerce sales. For a copy of this document and for more information about Hong Kong, please contact the Trade Commissioner Service at the Consulate General of Canada in Hong Kong and Macao at the following address: The TCS strongly recommends that readers obtain independent legal, financial and related forms of professional advice prior to acting upon information in this report. Funding and support for international business, alternative formats section of our help page, Getting Paid If You Have A Company In China, Getting Paid When Engaging In Cross-Border E-commerce, Main Considerations For Approaching The Market, Prepare for your entrance to international markets. In this issue of China Briefing Magazine, we cover the current laws pertinent to the e-commerce industry in China, as well as introduce the steps involved in setting up an online shop in the country in order to help provide foreign investors with an overview of the e-commerce landscape in China. The company also forecast Chinese retail e-commerce sales to maintain its strong growth through to the end of its forecast in 2023. China E-commerce Trends: What you NEED to Know for 2019 . JD.com is its main competitor, and also owns the online grocery business Yihaodian, formerly owned by Walmart. Issues surrounding the safety of domestic products have pushed consumers to look abroad for brands with a strong reputation and a focus on quality. Plan for the tariffs, sanctions, and export/import controls that you may encounter when exporting abroad. Already the world’s largest, China’s e-commerce market has grown by 50% per year since 2011, and is expected to be worth USD$1 trillion by 2019. Research your next target market. Digital commerce players continue to innovate and recalibrate. This guidebook is designed to walk you through the various decision points required for entering China via e-commerce channels, and provide you with some of the tools to begin making an informed decision. The Consulate General of Canada in Shanghai is pleased to provide this guidebook, “An Introduction to E-Commerce in China”, designed to help Canadian companies understand the Chinese e-commerce landscape. While the Civil Code is a comprehensive code regulating quite a lot of matters with regards to civil relations, it does not regulate all aspects of any specific matter. I encourage Canadian companies of all sizes to explore export opportunities in China, and to consider the tremendous potential that e-commerce represents in the Chinese market. The former tends to focus more on experience, than price, celebrating the day through games and entertainment in a fun, social way. A highlight of my trip was getting a first-hand look at the exciting e-commerce opportunities that China offers. It also adds new chapters on using social media tools to build brand awareness and features Alibaba business solutions tailored to Canadian SMEs. Source Statista; Retail e-commerce sales in China from 2016 to 2022 (in million U.S. dollars), projected an incremental rise in sales figures over this 6-year period. The digital environment is a key springboard for Canadian small and medium-sized enterprises (SMEs) looking to enter the Chinese market. With a presence in more than 160 cities worldwide, the Canadian Trade Commissioner Service (TCS) promotes Canadian economic interests in global markets and can help your company navigate the complexities of international expansion. While the attraction is clear, the decision to engage in e-commerce in China is not without its own challenges and risks. Alibaba is one of the largest internet companies in China (and the world), and is the company behind some of China’s biggest ecommerce platforms, including Taobao Marketplace, Tmall and AliExpress. Canadian companies seeking for export support are also encouraged to look at CanExport program. The China e commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. Euromonitor International is the leading provider of strategic market research reports. “Since opening our office in Chengdu last October, we’ve experienced first-hand how the infrastructure is built differently to support this. This has resulted in a major shift in product focus of the biggest retailers.”, Boyson added: “In terms of what other nations can do to mimic the success of Chinese e-commerce, the personalisation of a customer’s journey is certainly something that needs to be taken more seriously in the UK and other countries. And in June this year, retail e-commerce spend in China for 2019 was said to increase 27.3% to $1.935 trillion – making up 36.6% of total retail sales, according to digital data and research company eMarkter. The latter retail events focus solely on prices and aggressive discounts. One way to think about it is 83% of the market is still open, and it's a massive market. A key factor in instilling this is offering full visibility over the delivery process, which is something a lot of our clients in the UK are keen to replicate. The other point to note is that Singles’ Day has remained – well – a single day, whereas Black Friday and Cyber Monday have merged into a somewhat chaotic month-long discounting splurge,” concluded Boyson. For Canadian SMEs interested in doing business in China, the TCS encourages you to visit the Canadian SME Gateway, which provides content on: Twitter: @CanadaChina/@CanadaChineYoutube: Canadian SME Gateway to China YouTube Channel/Chaîne YouTube du Portail des PME canadiennes en ChineLinkedIn: Doing Business in China LinkedIn Group/Compte LinkedIn Faire des affaires en Chine Facebook: Canada’s International Trade-Global Affairs Canada Facebook page/Page Facebook : Le commerce international du Canada-Affaires mondiales Canada. This year’s edition provides expanded coverage on topics such as managing online business risks and protecting intellectual property. The e-commerce platforms are numerous and tend to be refined more and more in China. In China, it's about 16, 17%. “Consumer confidence has been vital to the rapid growth of China’s e-commerce. China has the most mobile users in the world and more e-commerce activity than any other country in the world. Majors Management acquires convenience stores from Osan Petroleum Company, Amazon’s Alabama warehouse workers to vote on unionisation in 2021, Ally Fashion teams up with Particular Audience to boost online customer experience, What 2020’s festive season tells us about next year’s retail landscape, Consumers spending less this festive season: Capgemini research, Why future retail relies on secure systems: Axis Communications, Heyday raises $175m to launch and grow marketplace-native brands, Fnac Darty to sell Dutch subsidiary BCC to Mirage Retail Group, Retail industry in 2021: Top five trends to look out for, partnered with Italian fashion house Prada Group, artificial intelligence (AI) driven retail solutions, US DoJ sues Walmart for violating Controlled Substances Act, SPAR Switzerland to buy 60 AVIA forecourt stores from Store Service, Couche-Tard completes acquisition of Convenience Retail Asia, Welsh Government grants Covid funding to non-essential retail businesses. In 2020 over 700 million Chinese are expected to shop online vs. 600 million in 2018. List of the top 10 Chinese e-commerce platforms by monthly traffic. The Honourable François-Philippe Champagne Minister of International Trade, Embassy of Canada in China: Beijing Consulate Generals: Shanghai, Guangzhou, Chongqing, Hong Kong Canadian Trade Offices: Shenyang, Qingdao, Nanjing, Wuhan, Chengdu, Shenzhen, Xi’an, Xiamen, Hangzhou and Tianjin. They also offer discount coupons to their users in order to attract and keep them on their platform. The festival celebrated its 10th anniversary last year – bringing in more than $20bn in transactions in 24 hours. China’s E-Commerce share is expected to reach half of the global market by 2020. UK delivery company Yodel director of international services Jayne James said: “One of the biggest reasons that Chinese e-commerce companies like Wish, Alibaba and JD.com are so successful is that they’ve been built in the internet age with tech at their core. E-Commerce in China. Cross-border consumer e-commerce amounted to an estimated CNY 259 billion (around $40 billion) in 2015, more than 6% of China’s total consumer e-commerce, and is growing at upward of 50% annually.11. E-commerce in China is expected to obtain CAGR of about 30 percent in the next years. This guidebook builds on many of the Trade Commissioner Service’s e-commerce initiatives in China, including roadshows and buyers missions to Canada, as well as launching important initiatives such as the Canadian Pavilion on Tmall Global and the Canadian Fresh Food Pavilion on JD.com. Within China, our network of Trade Commissioners can provide you with expert advice - whether you are exporting, investing, partnering in market or considering the market. This means that the customer experiences a more personalised journey, where everything can be bought in one place, making the online experience ultimately more seamless. 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